Superior Flame 107″x36′ Seamless Roll (27)

Superior's Flame seamless in the 107"x36' size delivers what working studios expect from the brand: heavyweight, made-in-USA paper on a solid core, with a fine non-reflective surface that spreads light evenly and never throws specular glare back at the lens.

Flame is a hot red-orange that lands between Scarlet and Bright Orange, with the intensity of both. It is built for high-impact work: athletic and sneaker campaigns, spicy food photography, music and dance portraits, and seasonal promotions that need heat. As a graphic field it gives designers a bold block of color that crops beautifully into banners and thumbnails.

Tungsten deepens Flame into molten ember tones; daylight LEDs keep it bright and aggressive. Both work, but meter carefully because saturated warm papers fool matrix meters toward underexposure. Black, white, and denim wardrobe give the cleanest separation, and cooler skin tones gain pleasant warmth from its bounce, though that same bounce will contaminate white products at close range, so flag or add distance. The saturation hides scuffs and floor wear better than nearly any light color, making Flame a workhorse on busy commercial sets.

At 107 inches wide and 36 feet long, this is the full-width roll that handles what a half-width cannot: standing full-body portraits, couples and small groups, fashion with movement, and generous floor sweeps for e-commerce. Nearly nine feet of coverage means feet, shadows, and gesture all stay on paper instead of falling off the edge. It hangs on any standard crossbar and pairs naturally with a 12-foot stand kit, and the 36-foot length yields many fresh pulls before the core is bare.

When the sweep gets scuffed mid-shoot, you do not clean it, you cut it: trim away the used section and unroll a fresh, perfect surface in under a minute. It mounts on any standard backdrop stand or wall-mounted roller system, making color changes and refreshes fast even for a single shooter.

• Color: Flame (Superior #27)

• Size: 107"x36' seamless roll

• Surface: matte, non-reflective heavyweight paper

• Origin: made in the USA, core-wound

Available now for purchase at all three Lightbulb Rentals locations — NYC, Philadelphia, and Pittsburgh — and easily added to any rental order so it shows up with the rest of your gear.